have you ever wondered how they get towels in catalogues and store displays to look so perfect? i used to do visual merchandising for a high-end retailer, so i know the secret: obsessive compulsive disorder.
with the merchandising design team, i photographed towel folding tutorials that went into visual
step zero. buy good towels. you don't have to spend a fortune, but find something with some fluff and some weight to it. thin towels will never look as good folded as their thicker, thirstier counterparts. the towels i'm using are from restoration hardware.
smooth your towel
there! isn't that gorgeous?
now, here is another tip. set that one aside, and fold your other towels. stack them on top of each other before you place them into the cabinet. it is just as important how you place them in the cabinet as how you fold them. if you toss them on the shelf in a lumpy heap, you wasted all of that effort to fold them perfectly.
when you stack them, make sure the outer edges are lined up, and the dobby makes a continuous line that flows from one towel to the next.
to put them into your cabinet, hold the whole stack with one hand on top and one hand underneath. slide the towels carefully into place. pat and primp the stack so that it looks neat and tidy. if one towel is too thin, push on it with your fingers a little bit to make it fatter. if one is too fat, squeeze it or press it down to make it thinner. the point is to have every towel the same width and height. keep messing with them until they do what you want.
now you are ready to style your bathroom vanity, etegere, or world's most beautiful linen closet.
(above is what we consider the "ugly" side of the towel. it would be the side to position away from sight as you come into the bathroom).
can you believe that was only six steps? like i said, o.c.d.
you'll get there.
you'll get there.
by the way, catalogue? wait, isn't it catalog? i decided i can't decide.